I thought it might be fun to get really nitty gritty and break down how I shot one of my ads. This is an exhaustive look at producing a thirty second commercial. It’s a long post and a lot of it is kind of dry, but there are some fun facts in the pictures if [...]
My sister in law is in the very cool band, The Xtra-Tuffs. Very Alaskan, I know. They were performing at the local hangout College Coffeehouse, and I brought my camera along for fun. Here are some of the shots. Spread the awesome:
I had done all the tests, shot some spec ads on my own time to make sure it would work. Edited the spots together and pumped them to a TV to make sure I knew what I was doing. Then, when I got to the set location I pulled my brand new Panasonic GH1, a [...]
People ask me all the time, what camera did you use? What lenses did you get? What were your settings? All of that is good, but when it comes to visuals, I’d say gear is 30% of the equation. You can take terrible gear and make it sing. The best example of this is some [...]
You may have see my “photos” widget embedded in the site, but it’s pretty small. I wanted to share some of my photos in a full post, so that’s what I’m doing here. A few of these are from town here (Fairbanks, Alaska) and some are from the Caribbean. I’ll let you try and figure [...]
I just spent the better half of my Sunday copying a wedding video to another hard drive and straightening up my working area at home. I went through all my projects, figured out where they were and what I have to get done this next week. It’s a short week thanks to that little holiday [...]
I’m currently soaking up two books on copy writing (the ad world name for scripts is copy). The Wizard of Ads, which focuses on creating an emotional connection with your audience and The Copywriter’s Handbook, which presents a hard sell approach. These two seem to be attacking the same problem from two different angles, how [...]
There’s value in entertainment. Let’s face it, at the end of the day, that’s where most of our attention goes. If you look at my Sketches section of the website you’ll find videos that are created for nothing more than entertainment. I just want people to smile while watching them, it’s that simple. I get [...]
Week two of my shooting exercise is finished. And yes, I know it’s a Saturday but I could not find the time to post these yesterday. These images were shot with an iPhone 3GS and all edited using the Red Giant Plastic Bullet app. I use the term edit lightly, this app shows you a [...]
Yukon Quest 2012
Profile: The Runner
